Annual Report

Dear reader,

We are proud of the progress we made in 2025 as we continued executing against our long-term vision. Our focus remained consistent throughout the year: building a financial technology platform that enables our customers to operate with greater efficiency, resilience, and control as they scale globally.

Macroeconomic and geopolitical developments in the first half reshaped the operating environment for some of our customers, prompting them to reassess where and how they grow. Policy shifts, including changes to U.S. tariffs, accelerated the need to pivot to new regions. We supported our customers through these changes by enabling them to enter and scale in alternative markets with speed and confidence. Using our single platform and licensed infrastructure, they could access local payment rails and maintain consistent performance without reworking their setup.

As AI continued to be a central topic within the financial services industry, our customers were highly engaged in understanding its potential impact on their businesses. Our approach remains grounded: we build with our customers in mind and we apply AI where it meaningfully improves outcomes. By embedding intelligence directly into our infrastructure, rather than treating it as a standalone capability, we strengthen how payments, risk, and financial flows operate end to end.

The scale of our data, combined with our single tech stack and AI, is enabling a new level of performance across the platform. This is evident in the evolution of Dynamic Identification as a foundational layer. Built on our single stack and banking infrastructure, it draws on trillions of interactions across online and in-store commerce to inform decisions in real time. As fraud grows more sophisticated, Dynamic Identification allows us to move beyond static checks and instead balance security, conversion, and customer experience with greater precision — supporting safe, scalable commerce.

The link between these foundational platform choices and measurable customer outcomes is reflected in Adyen Uplift, our AI-optimization product suite. Following a successful pilot in 2024, Adyen Uplift operated at scale for the first time in 2025, delivering immediate value across a broad customer base. Because it is embedded within our single platform, its impact compounds over time, with decision-making continuing to improve as more transactions flow through the system. In its first year, Adyen Uplift reinforced our conviction that intelligence, when applied with discipline and control, consistently delivers stronger outcomes for our customers.

This is also how we approach emerging models such as agentic commerce. While this evolution is unfolding gradually and we are starting to see the first transactions, we see it as a meaningful next phase in the digital commerce journey. Our focus is on building the infrastructure that allows customers to adopt these models at their own pace, while maintaining ownership of their customer relationships, payments and data, and risk standards. We are extending our existing platform so that agent-initiated transactions can become another channel within established workflows, governed by the same principles of security, interoperability, and merchant control.


As our platform continues to evolve, our people remain central to our progress. We trust our teams to take ownership, collaborate across disciplines, and make informed decisions based on real-world customer needs. In 2025, this approach enabled us to scale deliberately — maintaining focus while continuing to move at speed. We expanded our tech hubs around the world, and continued to invest in local expertise across high potential markets. These investments reflect how we grow: thoughtfully, with a clear focus on the long term.

Alongside building for commerce, we continued to scale our impact. Through our pledge to dedicate 1% of annual net revenue to causes aligned with the UN Sustainable Development Goals, we ensure that our impact grows alongside our business. The 1% Fund is the cornerstone of our impact strategy, enabling us to support initiatives where we are uniquely positioned to make a difference. Through our impact technology and Adyen Giving, we surpassed €25 million in donations — progress that has been amplified by our matching of all donations during 2025.


Across every part of our business, our focus remains unchanged: building for the needs of our customers. Through platform intelligence, infrastructure decisions, and operational discipline, we continue to help them reach their ambitions faster. 

We’re excited about the path ahead and the strength of our position as we continue building toward becoming one of the world’s leading fintech platforms.